Print Ad
Promote your book in prestigious and renowned print media using a targeted approach to readers.
The New York Times Sunday Book Review is the weekly paper-magazine supplement to the New York Times and is considered the nation’s most credible review of good literature. It houses the widely cited and influential New York Times Bestseller List, and has been shaping reading and purchasing lists for generations. This insert appears in the Sunday edition of the New York Times, which boasts a circulation of 1.1 million and a readership of 4.6 million*.
Get your book ad in front of the people that matter—book buyers, reviewers, and traditional publishers.
- A single slot advertisement on New York Times Sunday Book Review (1 of 12). This ad will contain your book cover, book details, and a 30-word description.
- A banner on the Books – Best Sellers section of the New York Times website for one month. The banner will link to Bookshelf must-haves landing page, which will include a listing of your book. It will include your book description, cover image and a link to buy.
- Press Release Campaign. A press release article that will be sent to 100 targeted media outlets.
Why advertise in the New York Times?
The New York Times offers clients access to an unsurpassed audience of affluent, influential consumers, and 91 million* unique online visitors. Advertisers will also be able to see their ads on quality content environments and on a “brand halo”, meaning the reputation of the NYT rubs off on the ads seen in their publications. The New York Times brand has always been associated with credibility, trustworthiness and prestige.
*As of 2017
Reader’s Digest has been a household name for decades and has entertained, informed, and inspired readers of all lifestyles across several generations. With its incredible reach and outstanding reputation, it’s an ideal publication for a print ad campaign. Founded in 1922, Reader’s Digest is the bestselling consumer magazine in the United States. Reader’s Digest is a worldwide media and direct marketing company of magazines, books, recorded music, and home video packages. These are sold through a variety of distribution channels, including direct mail, display marketing, direct response television, catalogs, retail, and the Internet. The magazine is published 10 times a year. With 18.3 million readers and 8.5 million unique website visitors, it markets its many products using an extensive consumer database that is considered to be one of the largest in the world.*
Get your book viewed by a large, captive audience of appreciative readers by advertising it in the pages of this well-known magazine.
- Single Slot Ad in the magazine (one out of six slots). Your magazine ad will feature your book cover, book details, and a short description. This will be included in half of Reader’s Digest’s circulation—around 1.5 million copies.**
- Press Release Campaign. A press release article that will be sent to 100 targeted media outlets.
- 1 Free copy of the Reader’s Digest US issue in which your book ad appears.
What You Need to Know
A half circulation denotes 1.5 million copies printed in the US circulation of the general Reader’s Digest magazine. That translates to your ad appearing in every other copy of the US issue of the magazine for that specific month.
If you wish to have a bigger ad space for your book, a double-slot ad is also available. Call your marketing consultant today for more details.
**The Full Circulation means 3 million printed in US circulation of the General Reader’s Digest magazine
*As of 2019
With more than 130 years in circulation, Publishers Weekly is the leading source of comprehensive international news and unique industry data. Its weekly print publication is targeted to publishers, librarians, booksellers, and literary agents. Its website, on the other hand, has up to 1 million readers.*
Gain access to this priceless market and make sure your book is presented to some of the most influential figures in the current publishing and book industries!
- Single slot print ad in the Publishers Weekly magazine (1 out of 8 slots)
- Online banner ad campaign on PublishersWeekly.com with 10,000 impressions
- A listing in PW Select, a monthly supplement that covers indie authors and the self-publishing marketplace which includes author interviews, book announcements, news, book reviews, and more.
- 1 month placement in Booklife.com, Publishers Weekly’s website dedicated to indie authors. It features success stories, author profiles, and writing tips, as well as a streamlined way to submit books for review
- Social media promotion via Booklife’s Facebook and Twitter pages
- 6-month digital subscription to Publishers Weekly
- 1-year digital subscription to PW Select magazine
- 1 free print copy of the Publishers Weekly issue in which your book’s PW Select listing appears
What You Need to Know
Publishers Weekly boasts of a total readership of around 68,000 of the biggest players in the book publishing industry, reaching more than 17,000 paid subscribers in bookstores, libraries, film executives, other publishing segments and even media and literary agents. PublishersWeekly.com welcomes 8.3 million unique visitors annually, 1.5 million page views per month and approximately 18.1 million page views per year.